Corporate Witch Kits? Tarot Chain Stores? The Mainstreaming of Mysticism

I was chatting with a client at Journey Home the other day and he mentioned that the corporate chain-store, Sephora , was selling witch kits. He was appalled that a corporation would exploit spirituality for profit. I’m seldom appalled at anything corporations do. I don’t know if that’s from being psychic or cynical. Anyway, I took a more philosophical approach. “Maybe it’s good,” I said. “Maybe the people who truly resonate with it will get hungry for the real deal and end-up at Journey Home.”

Then last night I went to World Market to shop for a throw rug. I walked-in the door and saw a huge display table of … (wait for it) … TAROT CARDS and VEDIC ASTROLOGY swag!

That sound? Oh, yeah. That’s my jaw hitting the floor.

I was so flabbergasted I had to run home and call my psychologist friend. I told her I needed help processing the emotional shock. But maybe it’s a good thing. I don’t often get to use the word flabbergasted in a blog post. And it’s such a fun word.

Meanwhile I’m not sure what to make of the corporate trend toward the trappings of mysticism. All I know is that trends come and go. Journey Home has been here since before the corporate co-opting of “mysticism” and we’ll be here long after the trend ends. Meanwhile, if you want the real deal and you want to support a local family business instead of a soul-less corporate chain … we’re here for you.

Journey Home is a metaphysical store and Conscious Lifestyle Boutique in Ventura, California, USA. We offer Crystals, gemstones, jewelry, meditation supplies, sacred art, home décor, inspiring gifts, and psychic readings.

Copyright 2019 by Anastasia Katsikaris for Journey Home. All rights reserved. If you want to share this article, please give attribution to the author and an link to this site.